Mahindra & Mahindra Ltd. (M&M), together with Ideal Motors, a fully owned subsidiary of the Ideal Group, recently unveiled the new Bolero City Pik-Up in Sri Lanka in the presence of Minister of Industries, Hon. Wimal Weerawansa. Mr. Wimal Weerawansa took a tour of the Mahindra Ideal Lanka Automotive Assembly Plant and saw the assembly process of the new Bolero City Pik-Up. The plant was inaugurated in August 2019 under a joint venture between M&M Ltd. and Ideal Group. M&M is the leader in the small commercial vehicle space and this new addition to its existing pickup portfolio further strengthens the company’s leadership position in Sri Lanka.
Addressing the occasion, Minister of Industries Wimal Weerawansa said;
“Vehicle production is not an unachievable feat for Sri Lanka. We are steadily moving in the direction of becoming a nation that produces its own vehicles. The collaboration between Ideal Motors and Mahindra and Mahindra (M&M) India will put more local value additions into their vehicle production in Sri Lanka by next year. I believe that we will soon be able to see more ‘Made in Sri Lanka’ vehicles on our roads. As a government, we are committed to further facilitating resource supplies encouraging other global vehicle manufacturers to set up their vehicle production plants in the country. The Bolero City Pik-up unveiled today by Ideal Motors and M&M consists of more than 30% locally-sourced components, thereby enabling local vehicle component manufacturers to increase their revenue and expand their businesses. Further, the technology transfer from M&M to young Sri Lankan technicians in this project is an added boon to the country creating wider economic benefits to many stakeholders of the local vehicle assembly industry for its sustainable development,”
Addressing the gathering at the factory, Nalin Welgama, Chairman, Ideal Motors said “Ideal Motors and M&M have been working together for a decade to deliver value to our customers. We are working with local vendors to maximize local value add on the Bolero City Pik-up and deliver first ever ‘Made in Sri Lanka’ Pickup which is better suited to the market requirement. With our island wide network of Mahindra sales showrooms and authorized service dealerships, we are confident to lead this category”